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Friday, March 3, 2006

 

The Science of Hit Songs

`When Ashlee Simpson tops the charts while a critically acclaimed ex-Beatle’s album fails to crack the top 200, eyebrows go up in the marketing world.

So what makes a hit?

A new study reveals that we make our music purchases based partly on our perceived preferences of others. [..]

Researchers found that popular songs were popular and unpopular songs were unpopular, regardless of their quality established by the other group. They also found that as a particular songs’ popularity increased, participants selected it more often.

The upshot for markerters: social influence affects decision-making in a market.’




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