Wednesday, January 17, 2007


Fizzy Fruit hopes bubbles tickle kids’ appetite for fruit

`Better-for-you snacking has come down to this: fresh fruit all but guaranteed to make kids belch.

It’s Fizzy Fruit – whole grapes or slices of apples or pineapples carbonated in a secret process with the same carbon dioxide that’s in soft drinks but without added sugar. [..]

Food scientist Steven Witherly predicts kids may like it so much that overall fruit consumption actually could rise. But Witherly, author of the upcoming book Why Humans Like Junk Food, warns, “The consumption of non-fizzed fruit may decrease.”

One nutritionist is concerned. “Will this get kids used to eating fruit in an unnatural form and deter them from eating it in a natural form?” asks Kelly Brownell, director of the Yale Center for Eating and Weight Disorders. “It’s sad that we’ve come to this state of affairs.”‘

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