Thursday, June 7, 2007

 

Logo promo caused epileptic seizures

‘A video clip promoting the 2012 London Olympic Games logo was removed from the organisers’ website overnight after reports it had triggered epileptic fits.

The video clip showed a diver plunging into a pool as part of a campaign to promote the jagged Olympic logo, a graffiti-like blow-up of the number 2012 in a range of colours including hot pink and electric blue.

A London 2012 spokeswoman said the concerns surrounded a four-second piece of animation shown at the logo’s launch yesterday and recorded by broadcasters.

“This concerns a short piece of animation which we used as part of the logo launch event and not the actual logo,” she said.

“It was a diver diving into a pool which had multi-colour ripple effects.”

Critics of the emblem have described it as “hideous”, while organisers called it powerful and modern.’

Followup to London unveils logo of 2012 Games.




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