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Thursday, June 28, 2007

 

Aussie drivers hit below belt

‘A new Australian ad campaign is seeking to reduce road deaths by questioning the manhood of speeding drivers.

The series of TV ads shows women shaking their little finger – a gesture used to symbolise a small penis – as speeding male motorists race past.

The campaign aims to make speeding socially unacceptable among young drivers, reports the BBC.

The “Speeding. No-one Thinks Big of You” campaign will run on TV, in cinemas, at bus shelters and online.’




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