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Tuesday, August 19, 2008

 

The great Olympic cover-up

‘Organisers of the Beijing Olympics have taken the fight against ambush marketing to a new level, covering up the tiny brand stamps on fixtures at all venues including those found on bathroom fittings such as urinals and toilet roll holders.

In the Main Press Centre on the Olympic Green that is home to 5600 accredited news and photographic journalists, tiny, shiny stickers have been applied to every basin, urinal, toilet, soap and paper towel dispenser, toilet roll holder and automatic hand drier.

The same goes for fixtures used in the official media villages and all of the off site Olympic venues, including those which were not purpose-built for the Games.

In some cases, the cover-up extends to the brand signage found inside the rim of the toilet.’




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