Wednesday, January 24, 2007


Unilever sends knives to families, children hurt

`Anglo-Dutch consumer products group Unilever NV/Plc sent knives to 200,000 Dutch families in a direct mail campaign which resulted in some children suffering injuries, the company said on Tuesday.

The company had sent the letters, which included a small knife with a metal blade and plastic hilt, in the first half of January to promote the use of one of its brands of margarine.

But Unilever said three children had needed to visit a doctor and around 50 parents had filed a complaint.

“Parents said the knife was too sharp, after which we decided to send a second letter and ask the families to throw away the knife,” a Unilever spokeswoman said.

Unilever said it had contacted the families which had complained and had offered them a cuddly toy as consolation. It said it had not received any requests for compensation.’

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