Tuesday, March 20, 2007


Peer-to-peer poisoners: A tour of MediaDefender

‘Such advertising deals may be the future, but the company’s bread and butter continues to be P2P disruption of movies and music downloads. MediaDefender is quite good at this, as it should be after five years of antipiracy work. Unlike DRM providers that focus on protecting the product, MediaDefender tries to protect the distribution channel—and only for a limited time. Recognizing that it is impossible to shut down the sharing of copyrighted works, the company focuses instead on mitigation. Record labels and movie companies can pay between $5,000 and $15,000 per title for differing levels of protection that extend over different time periods.’

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