Tuesday, May 15, 2007


Google plans to profit by getting personal

‘The internet giant Google has plans to compile psychological profiles of millions of web users by covertly monitoring the way they play online games.

The company thinks it can glean information about an individual’s preferences and personality type by tracking his or her online behaviour, which could then be sold to advertisers.

Details such as whether a person is more likely to be aggressive, hostile or dishonest could be stored for future use, it says.’

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