Friday, August 10, 2007


Johnson & Johnson sues Red Cross over commercial use of logo

‘Johnson & Johnson on Wednesday sued the American Red Cross over the use by the relief group and its partners of J&J’s trademark red cross logo on first aid kits, hand sanitizer and medical gloves sold to the public.

Among other things, J&J asked the court to prohibit sales of those items and order the defendants to turn over unsold goods and related marketing materials and all monetary gains from sales of the disputed items, which are sold in stores such as Target and Wal-Mart.

In its lawsuit filed in U.S. District Court for the Southern District of New York, the maker of Band-Aids said it has for more than 100 years “owned exclusive trademark rights in the Red Cross Design for first aid and wound care products sold to the consuming public, including first aid kits.”‘

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