Tuesday, November 13, 2007


Beer cheaper than water

‘British supermarkets are selling beer at prices cheaper than water and soft drinks, with cans sold for as little as 50 cents.

Supermarkets were stocking shelves with beer priced so low they were actually losing money, the Mail on Sunday reported.

Experts estimated that the supermarkets were losing up to 18c per can through excise and production costs, the newspaper said.

Many of the major supermarkets were now selling beer for just 50 pence ($1.15) a litre. The same supermarkets sell mineral water for 56p-92p a litre.

Own-brand cola sells for 56p-65p.

The British health department has commissioned an independent review of alcohol pricing and promotion and has not ruled out changing regulations.’

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