Diamonds on Demand
‘I’m sitting in a fast-food restaurant outside Boston that, because of a nondisclosure agreement I had to sign, I am not allowed to name. I’m waiting to visit Apollo Diamond, a company about as secretive as a Soviet-era spy agency. Its address isn’t published. The public relations staff wouldn’t give me directions. Instead, an Apollo representative picks me up at this exurban strip mall and drives me in her black luxury car whose make I am not allowed to name along roads that I am not allowed to describe as twisty, not that they necessarily were.
“This is a virtual diamond mine,” says Apollo CEO Bryant Linares when I arrive at the company’s secret location, where diamonds are made. “If we were in Africa, we’d have barbed wire, security guards and watch towers. We can’t do that in Massachusetts.” Apollo’s directors worry about theft, corporate spies and their own safety. When Linares was at a diamond conference a few years ago, he says, a man he declines to describe slipped behind him as he was walking out of a hotel meeting room and said someone from a natural diamond company just might put a bullet in his head. “It was a scary moment,” Linares recalls.’