McDonald’s Drops Ads from Report Cards
‘A month after catching heat for advertising on children’s report cards in Seminole County, Fla., McDonald’s has opted to remove its marketing messages.
As part of a joint business partnership with The School Board of Seminole County, Fla., McDonald’s offered students free food prizes for good grades. The offer, announced in conjunction with a smiling picture of Ronald McDonald printed on report card envelopes, was valid for kindergartners through fifth graders.
One mom, Susan Pagan, was disturbed by the promotion and contacted the Campaign for a Commercial-Free Childhood. The CCFC complained to the district and press and the promotion was scrapped.’