‘On a frosty Canadian morning, a masked crusader tromps across a parking lot, over a snow bank and onto the sidewalk. He has a loudspeaker strapped ominously to his chest.
He halts, aiming the speaker toward the building across the street. “This is a song by some dead guy,” he says. And then, music booms forth:
“Never gonna give you up, never gonna let you down, never gonna run around and desert you.” [..]
“It’s a bit spooky, innit?” said Rick Astley, the singer who made the song famous in 1987 and who is not dead. With considerable help, including assists from RCA Records, the webmaster of Astley’s U.K. fan site, and his manager at Sony BMG, I tracked down Astley at his home in London last weekend. He spoke for the first time about the phenomenon called Rickrolling, best described by example: You are reading your favorite Hollywood gossip blog and arrive at a link urging you to “Click here for exclusive video of Britney’s latest freakout!!” Click you do, but instead of Britney, it’s a dashing 21-year-old Briton that pops onto the screen. You, sir, have been Rickroll’d.’