‘As upsets go, it ranks alongside the most extraordinary results in sporting history. When the New York Mets, one of America’s most revered baseball teams, asked their fans to select a new theme song, they could never have predicted that the winner would be a has-been Lancastrian pop star.
But five million people had apparently voted on the Mets’ website for Rick Astley and his 1987 classic, Never Gonna Give You Up. Organisers were, to put it mildly, puzzled. [..]
It was only when internet blogs began buzzing with reports of the Astley success that organisers realised that they had been “rickrolled”.
The Mets, it emerged, had become the latest, and most high-profile, victim of a bizarre web phenomenon aimed at ensuring that Astley’s 1980s single, made by the bubblegum pop producers Stock, Aitken and Waterman, is played as often as possible.’
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