Sunday, June 17, 2007


Rules may frost some cereal icons

‘Toucan Sam’s Froot Loop-hawking days on Saturday morning TV may be numbered.

The Kellogg Co. said Wednesday that it would phase out advertising its products to children younger than 12 unless the foods meet specific nutrition guidelines for calories, sugar, fat and sodium.

Kellogg also announced that it would stop using licensed characters or branded toys to promote foods unless the products meet the nutrition guidelines.

The voluntary changes, which will be put in place over the next year and a half, will apply to about half the products Kellogg markets to children worldwide, including Froot Loops and Apple Jacks cereals and Pop-Tarts.’

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